Apple ha recorrido un largo camino hasta convertirse en uno de los referentes de la industria tecnológica mundial. Sus productos de excelente calidad, cuidado diseño y con ese toque de exclusividad, han calado en los consumidores.
Apple ha vuelto a lograr lo que ya hizo en anteriores ocasiones: lanzar un producto englobado en un sector sin apenas actividad, como el de las tablets, y revolucionarlo, con unos ingresos por ventas espectaculares. El nuevo dispositivo de la marca de la manzana, el iPad, alcanzó los tres millones de unidades vendidas en todo el mundo en sólo 80 días, es decir, cada día Apple vendía 37.500 de sus tablets.
¿Cual son las claves del éxito de Apple?
Una tienda sólo para la marca. El concepto de Apple Store es marca de la casa y éxito asegurado.
Soluciones completas. Los productos de Apple se complementan tanto en hardware (iMac, iPhone e iPod) como en software (Mac OS X, logic Studio y OS 4 por ejemplo).
¿Eres un Mac? La marca sobrepasa la frontera del marketing y sus usuarios lo adoptan como medio de vida.
Variedad en los productos ofertados. Si eres usuario de un Mac y necesitas un reproductor de MP3 lo más lógico es que te decantes por el iPod.
Formatos propios. Esto tiene su lado bueno y su lado malo, si un usuario tiene su colección de música en formato .AAC no va a elegir un reproductor de la competencia, pero también puede ocurrir lo contrario y no elegir el de Apple.
Apple es una fuente inagotable de noticias y rumores por lo que siempre mantiene viva la expectación de los medios.
Ventas a educación. El programa de ventas a estudiantes es una estrategia excelente, creando nuevos usuarios desde temprana edad que adopten sus productos lo antes posible y favoreciendo a un sector cuyo poder adquisitivo no es muy elevado.
Productos que se venden solos. Apple sabe lo que quieren sus clientes y se lo ofrece envuelto en un excelente diseño.
Consistencia. Todos los productos de la marca de la manzana tiene la misma arquitectura básica. Cuando un usuario accede a un nuevo producto de la compañía sabe con lo que se va a encontrar y lo sencillo del mismo.
Innovaciones. Apple tiene soluciones para todos los espacios, oficinas, casas e incluso tu bolsillo o bolsa de viaje.
Atractivo. Todo en los productos Apple es bonito, desde el paquete al interfaz. Diseño, estética y buen gusto.
Utilizamos cookies para ofrecerte la mejor experiencia en nuestra web..
Puedes aprender más sobre qué cookies utilizamos o desactivarlas en los ajustes. Para obtener información adicional sobre el uso de las cookies, acceda a nuestra política de cookies
Este sitio web utiliza cookies para mejorar su experiencia mientras navega por el sitio web. De estas, las cookies que se clasifican como necesarias se almacenan en su navegador, ya que son esenciales para el funcionamiento de las funcionalidades básicas del sitio web. También utilizamos cookies de terceros que nos ayudan a analizar y comprender cómo utiliza este sitio web. Estas cookies se almacenarán en su navegador solo con su consentimiento. También tiene la opción de optar por no recibir estas cookies. Pero la exclusión voluntaria de algunas de estas cookies puede afectar su experiencia de navegación.
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
Cookie
Duración
Descripción
cookielawinfo-checkbox-advertisement
1 year
The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Advertisement".
cookielawinfo-checkbox-analytics
11 months
This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional
11 months
The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary
11 months
This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others
11 months
This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance
11 months
This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
PHPSESSID
session
This cookie is native to PHP applications. The cookie is used to store and identify a users' unique session ID for the purpose of managing user session on the website. The cookie is a session cookies and is deleted when all the browser windows are closed.
viewed_cookie_policy
11 months
The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Cookie
Duración
Descripción
_gat
1 minute
This cookies is installed by Google Universal Analytics to throttle the request rate to limit the colllection of data on high traffic sites.
d
3 months
This cookie tracks anonymous information on how visitors use the website.
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
Cookie
Duración
Descripción
__gads
1 year 24 days
This cookie is set by Google and stored under the name dounleclick.com. This cookie is used to track how many times users see a particular advert which helps in measuring the success of the campaign and calculate the revenue generated by the campaign. These cookies can only be read from the domain that it is set on so it will not track any data while browsing through another sites.
_ga
2 years
This cookie is installed by Google Analytics. The cookie is used to calculate visitor, session, campaign data and keep track of site usage for the site's analytics report. The cookies store information anonymously and assign a randomly generated number to identify unique visitors.
_gid
1 day
This cookie is installed by Google Analytics. The cookie is used to store information of how visitors use a website and helps in creating an analytics report of how the website is doing. The data collected including the number visitors, the source where they have come from, and the pages visted in an anonymous form.
CONSENT
16 years 4 months
These cookies are set via embedded youtube-videos. They register anonymous statistical data on for example how many times the video is displayed and what settings are used for playback.No sensitive data is collected unless you log in to your google account, in that case your choices are linked with your account, for example if you click “like” on a video.
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
Cookie
Duración
Descripción
ab
1 year
This domain of this cookie is owned by agkn. The cookie is used for targeting and advertising purposes.
CMID
1 year
The cookie is set by CasaleMedia. The cookie is used to collect information about the usage behavior for targeted advertising.
CMPRO
3 months
This cookie is set by Casalemedia and is used for targeted advertisement purposes.
CMPS
3 months
This cookie is set by Casalemedia and is used for targeted advertisement purposes.
CMST
1 day
The cookie is set by CasaleMedia. The cookie is used to collect information about the usage behavior for targeted advertising.
DSID
1 hour
This cookie is setup by doubleclick.net. This cookie is used by Google to make advertising more engaging to users and are stored under doubleclick.net. It contains an encrypted unique ID.
i
1 year
The purpose of the cookie is not known yet.
IDE
1 year 24 days
Used by Google DoubleClick and stores information about how the user uses the website and any other advertisement before visiting the website. This is used to present users with ads that are relevant to them according to the user profile.
KADUSERCOOKIE
3 months
The cookie is set by pubmatic.com for identifying the visitors' website or device from which they visit PubMatic's partners' website.
KTPCACOOKIE
1 day
This cookie is set by pubmatic.com for the purpose of checking if third-party cookies are enabled on the user's website.
mc
1 year 1 month
This cookie is associated with Quantserve to track anonymously how a user interact with the website.
pxrc
2 months
The purpose of the cookie is to identify a visitor to serve relevant advertisement.
rlas3
1 year
The cookie is set by rlcdn.com. The cookie is used to serve relevant ads to the visitor as well as limit the time the visitor sees an and also measure the effectiveness of the campaign.
test_cookie
15 minutes
This cookie is set by doubleclick.net. The purpose of the cookie is to determine if the user's browser supports cookies.
VISITOR_INFO1_LIVE
past
This cookie is set by Youtube. Used to track the information of the embedded YouTube videos on a website.
YSC
session
This cookies is set by Youtube and is used to track the views of embedded videos.
Te recomendamos